Toyota Astra Finance
Overview
As the UI/UX Designer for Toyota Astra Finance, I designed a mobile app that enables customers to calculate car and bike financing and apply directly through a seamless interface. Working in a cross-functional team, I delivered an intuitive design that aligned with the client’s brand and enhanced user experience.
Mobile App – UI/UX Design
Project Details
- Client: Toyota Astra Finance
- Role: UI/UX Designer
- Team: Project Manager, Business Analyst, Mobile App Developer, Backend Developer
- Tools: Figma, Adobe XD
- Methodology: Waterfall
- Duration: 4 months
- Deliverables: Wireframes, high-fidelity mockups, interactive prototypes
The Challenge
Toyota Astra Finance sought to simplify the financing process for a diverse customer base, including those with limited digital literacy. The app needed to balance functionality with ease of use while reflecting the company’s professional brand identity.
My Role and Process
Collaborated with the Business Analyst to gather user requirements and define key features.
- Created wireframes to map out user flows for the calculator and application process.
- Designed high-fidelity mockups with a clean, modern aesthetic, incorporating Toyota Astra Finance’s brand guidelines.
- Developed interactive prototypes to test usability and gather stakeholder feedback.
- Iterated designs based on team input to ensure technical feasibility and user satisfaction.
- Delivered detailed design specifications to developers for smooth implementation.
Impact
The app’s intuitive interface streamlined the financing process, earning positive feedback from stakeholders for its clarity and accessibility. The desig reduced user friction, enabling customers to calculate loans and apply with ease, contributing to an enhanced customer experience.
Key Skills
- UI/UX Design
- Wireframing and Prototyping
- User-Centered Design
- Collaboration
- Brand Alignment
